A good bit of my knowledge of higher-end clothing labels comes from my own experience–I’ve always had a thing for quality clothes, and I went to a school full of students who put major emphasis on what they wore.
However, I would be a fool to assume that I knew all there was to know about desirable labels. I’ve learned so much just by scouring thrift stores, but I’ve also developed a few research strategies that I wanted to share here.
The Directory Of Stores At High-End Malls
If there’s a fancy mall near you, go to their website. (The one closest to me is called Green Hills Mall.) Find a list of their stores, and if you can, narrow it down to women’s clothing (or men’s or kid’s, if that’s what you sell). From there, you’ll have a list of clothing stores whose items may sell well for you. For example, Green Hills has Burberry, Eileen Fisher, Kate Spade, Madewell, and Tory Burch, to name a few. The benefit of knowing profitable brands that are sold locally is that they are the ones that are more likely to be found in your local thrift stores, but it certainly doesn’t hurt to check out the directory of high-end malls in other parts of the country. Here are a couple links that can get you started, if you don’t know where to begin: USA Today, Travel Channel.
I wish that I had sought out other eBay sellers on social media when I first started selling; I really only found them when I started my blog. I’ve been making up for lost time, though!
(Please add your favorite blogs or IG accounts in the comments!)
eBay Completed Listings
Checking complete listings is essential when you’re out sourcing and when deciding how to price an item. It can also be great for discovering new brands.
My process is to search for something like “dress” and then refine using the sidebar on the left. I check the “used” box (since the vast majority of my finds are used, I want to see completed listings for used items), a price range, and the “sold” box. (See below, where the pink boxes are.)
In the example below, I set the minimum to $30 and the maximum to $100. I do this because that is the range where my sales generally fall. My thrift stores aren’t dripping with Chanel or Prada, so I cap my range at a realistic price-point when doing research like this. I also want to exclude any brands that don’t command a decent price; hence the minimum of $30.
From there, I’ll scroll through a few pages to see if there are any brands that I don’t know about that seem to be selling well. If I see something that catches my eye, I’ll do a search for just that brand (leaving out the price range refinement) to see if it does well across the board.
One of the best things you can do as a clothing seller is to frequently seek out information about labels that sell well. I hope these three strategies can help you if you’re ever feeling like you’re in a rut and don’t know what to buy. Feel free to add any other ways you learn about profitable labels in the comments below!