The question of whether or not to get a store was one that I wrestled with for a long time. If you’re only selling a small volume of items each month, the monthly subscription fee of $19.95 (or $15.95 if you commit to a year) can look a little daunting. However, sellers with basic-level stores do get 150 free listings (auction-style or fixed price) each month, so they save the insertion fee on all those items. It can be difficult to figure out when the savings on insertion fees outweighs the monthly subscription fee.
Luckily, Ebay has a great little tool that a lot of people don’t know about–the Fee Illustrator:
On this page, you can type in various pieces of information (how many items do you list each month, what’s your average selling price, etc) and it will give you a recommendation of whether or not to get a store, and if so, which subscription level is right for you.
Here’s an example with some random sales data:
So, in the example above, the fee illustrator recommends a basic-level store for a seller who creates 100 fixed price listings a month (50 of them being eligible for Top Rated Seller discount), sells 50 items a month (with an average selling price of $25) and an average shipping cost of $5. (You can estimate your information if you don’t know exact amounts.) A basic-level store would save this seller $22.55 a month over selling without a store.
If you’ve been struggling with the decision to make the leap into getting a store, I hope this tool will help you!