Should I Get A Store?

How eBay's fee illustrator can help you decide whether or not to get a store.

The question of whether or not to get a store was one that I wrestled with for a long time. If you’re only selling a small volume of items each month, the monthly subscription fee of $19.95 (or $15.95 if you commit to a year) can look a little daunting. However, sellers with basic-level stores do get 150 free listings (auction-style or fixed price) each month, so they save the insertion fee on all those items. It can be difficult to figure out when the savings on insertion fees outweighs the monthly subscription fee.

Luckily, Ebay has a great little tool that a lot of people don’t know about–the Fee Illustrator:

fee illustrator

On this page, you can type in various pieces of information (how many items do you list each month, what’s your average selling price, etc) and it will give you a recommendation of whether or not to get a store, and if so, which subscription level is right for you.

Here’s an example with some random sales data:

fee illustrator selection

So, in the example above, the fee illustrator recommends a basic-level store for a seller who creates 100 fixed price listings a month (50 of them being eligible for Top Rated Seller discount), sells 50 items a month (with an average selling price of $25) and an average shipping cost of $5. (You can estimate your information if you don’t know exact amounts.) A basic-level store would save this seller $22.55 a month over selling without a store.

If you’ve been struggling with the decision to make the leap into getting a store, I hope this tool will help you!


2 thoughts on “Should I Get A Store?

  1. I signed up for a basic store subscription as soon as I began selling. It was a way to motivate me to get to a higher number of listings right away so that It would pay for itself! 🙂


    • I love that! That would be good motivation for me, too. Ebay sent me an offer for a free month trial of a store, and after that, I was hooked. It’s so much easier to organize listings in a store, and it feels like you’re a “real” seller when you have that little blue door by your name. 🙂


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