I love a good makeover show. Give me a glass of wine and a marathon of What Not To Wear reruns, and you will hear no complaints. It just love seeing how a little external upkeep transforms a person’s whole outlook.
I had some downtime early this morning and decided to give my somewhat-neglected eBay store a mini makeover. I added a banner (the “Welcome to my store! Feel free to…” part) that I made (for free!) with Canva and color coordinated the four “Featured Items” below it.
One of the things that I love about eBay is the personal connection a buyer and seller can make in each transaction. A little handwritten note on a packing slip or a “Thanks! This is exactly what I was looking for!” received along with a buyer’s payment keep the transaction from feeling totally sterile. I think that including a short welcome and signing my name on my store’s billboard will help foster the feeling that buyers are purchasing from a real, live human being, who will do what it takes to make sure they have a great buying experience.
I also updated my store categories (below, in the pink box) to make it easier for buyers to find what they’re looking for:
I had way too many listings that hadn’t been properly categorized and were all lumped into the “other” category. Now that I’ve fixed that, shoppers can search either by type of clothing or by size, and see everything in my store that falls into each category.
To be perfectly honest, touching up the look of my eBay store is pretty low on my list of priorities. I imagine many or most of my buyers never even see my store. Rather, they likely just find a particular item when they run a search. However, for the ones who do see my store, they should have a slightly more pleasant experience now!
Do you all spend much time on the look or usability of your eBay store? Anyone else still mourning the end of What Not To Wear? 🙂